This 3-hour, hands-on course is for the small business owner or entrepreneur who wants to establish a presence on Facebook as a tool for business growth. Social media has become an important and necessary part of the marketing mix for businesses of all sizes. Small business owners or entrepreneurs working with limited budgets and resources can use social media tools like Facebook to enhance their brand, better reach their target market, and even sell their goods and services. Facebook can be especially useful for business-to-consumer (B-to-C) companies. Thiscourse shows the students how to establish and manage a Facebook presence for their business.